With so many new titles on the market each year, standing out has never been so important.
Often self-publishing companies wash their hands of their authors as soon as a book is printed. Here at Jelly Bean, we like to think of printing as the halfway point of the process: we’ve helped bring your work into the world, now let’s get it into the hands of readers!
As an imprint of the award-winning publisher Candy Jar Books, Jelly Bean can offer you industry-level standards of marketing and promotion support.
Through our relationships with distributors, we can make your book available in retailers nationwide, as well as featuring it on our own website.
We can write you press releases to attract media coverage, distributing them to our contacts in the media; produce additional information sheets to approach bookshops and other industry services; we can provide you with resources for school visits and live events; make you a website; design you posters and roll up banners; in partnership with our affiliate Candy Jar Media, we can even shoot promotional trailers for your book.
If you have any specific promotional ideas in mind, or would like to discuss how we can help you, please get in touch!
In the meantime, below are just a few examples of PR successes we have achieved with our self-published authors.
Michele McKenna, author of The Diddy Tree
As a parent and qualified childminder, Michelle knew that there were thousands of people struggling to ween their children from dependence on dummies/diddies/pacifiers. After working with Jelly Bean to create The Diddy Tree, Michelle wanted to share those experiences that inspired the book, but wasn’t sure where to begin. A promotional video interview with the author of a book puts a face to the name, and engenders trust and familiarity between customers and the author.
Natasha Beattie, author of That Dog Has Got a Beard
Our relationship with press agents across the country allows us to secure coverage in newspapers and print media. For Natasha’s heartwarming picture book, we came up with an engaging, relevant hook, and attracted the interest of the Daily Mail, the eighth most visited news website in the world!
Simon Marcus Caines, author of Mohican Reborn
Simon had spent his whole life with stories inside him. After self-publishing his book, he wanted to make sure that these stories would reach a wide audience. But without the connections or knowledge to attract the attention of the media, he was unable to garner any coverage. With our experience and expertise in crafting compelling press releases, our contacts and expertise at getting them to the right people, Mohican Reborn was featured in the news, and was able to reach a significantly higher number of readers.
Read more about Simon at Wales Online
Other publicity we have achieved:
